Being
included in social media is awesome fun and very rewarding, and it is one of
the most ideal approaches to advertise your business. But sometimes you can
feel a little stuck when it comes to new ideas for posts and content on the different
platforms.
We
assist you with combating this issue with this article, in which we look at 35 different
post thoughts for social media. If you do one every day, that’s over a month of
great content that should allow you to stand out from the alternate
organizations in your industry. Do one of these each other day, and you have got
more than two months of your social media marketing content calendar worked out.
So here are the ideas for your
social media platforms. Enjoy.
01.A third of
Facebook pages post two to four times a week.
Posting
frequency on Facebook is a big deal, simply because organic reach is starting
to suffer. Some companies combat this by posting more frequently. We found that
3% post up to nine times a day. 31% of companies form the majority here, with
posting of two to four times a week being the frequency.
02.Pages that post
on Facebook one to four times a week get highest engagement.
Frequency
has a lot to answer for. Our research found that those who posted one to four
times a week got the highest engagement. The more you post, the smaller the
levels of engagement basically, with those that posted 5 to 9 times a day
receiving a paltry 5.89% engagement (ouch). However, and if you’re not that
busy, those that posted over ten times a day received a slightly healthier
7.66% engagement. Go figure.
03.Native videos are
more popular than YouTube on Facebook.
We
found that 79.6% of Facebook pages used native Facebook videos, rather than
uploading from YouTube or any other social media marketing platform or service. This is a
good move as you’ll see in the next fact.
04.Facebook native
video does better than YouTube in reach.
The
ancient giant that is YouTube is falling behind Facebook in terms of reach when
it comes to video uploaded on Facebook. When we looked at reach, Facebook
native videos achieve a respectable 13.2% reach of the organic page likes.
YouTube videos, when uploaded to Facebook, resulted in 7.9% of organic reach.
Instagram, taking up the third position, managed just 6.8% of reach with video.
05.Facebook videos
get more engagement too.
Facebook
videos simply outperform YouTube videos on Facebook. When it comes to
engagement, Facebook native videos achieve 6.3% engagement of the people reached.
For YouTube, that figure plummeted down to 3.2%.
06.The majority of
pages still don’t post videos on Facebook.
That’s
right. The facts above show us that Facebook native video is head and shoulders
above any other kind of video uploading on Facebook. The thing is that it is
still true that many businesses don’t upload any videos at all on Facebook. In
fact, we’re looking at 47% of pages not uploading videos. Does the phrase
‘missing a trick’ sound appropriate right now?
07.Most people watch
videos on Facebook for no more than 30 seconds.
53.2%
of people watching videos on Facebook stay glued to the screen for no more than
30 seconds. After that, it gets a little stale.
08.Nearly half of
the Internet uses Facebook.
Even
with all of that slightly worrying stuff above about people not using video, it
is still an incredibly exciting social media marketing platform to be on. Currently,
47% of all web users use Facebook. 1.49 billion users log on every month.
09.Majority of the
Facebook user base is mobile.
1.31
billion users of Facebook access it with their mobile devices every month.
10.LinkedIn is more
popular than you might think.
Every
2 seconds, more than 2 new members join Linkedin. Whoops, there’s another one…
11.Facebook
advertising is working. For a ton of companies.
We
found that 54.05% of large companies on Facebook (over a million page likes)
used Facebook advertising to get reach. The paid reach was 29.94% of their
total reach. So advertising not only works on Facebook, the biggest people are
using it.
12.Twitter grew.
Fast.
It
took three years, two months and one day to get to the billionth tweet on
Twitter. These days, it just takes a day for 500 million tweets to get sent
out. How is your Twitter performance?
13.80% of the
Twittersphere is active on mobile.
Similar
to Facebook, 80% of all Twitter users access their accounts via their mobile
devices.
14.Pinterest has 100
million monthly active users.
Are
you on Pinterest? The platform has announced that they have 100 million monthly
active users.
15.Average follower
growth on Instagram is decreasing.
Instagram
is still very much a growing platform, but the average follower growth for
profiles in September 2015 was 0.25%. In April it was 1.95%. That’s a serious
dip, and may mean that Instagram is becoming ever so slightly saturated.
16.The largest
profiles on Instagram are the most active. By far.
The
largest profiles on Instagram post, on average, 5.45 posts per day, while the
smaller profiles manage just 1.69 posts per day. How can you start expanding
your Instagram activities and post more?
So
to sum up, the world of social is a fun and large one, not to mention one that
is full of facts. Take a look at the 16 (count ‘em) facts above and see how
they could inform your next social media campaign.
To know more about Social Media Marketing Visit out website: http://www.creativebrandripples.com
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