1.
Ensure a Responsive Design
Always
near the top of Vordik’s list is making sure that a website’s design is
entirely responsive. Responsive design means that with the variety of devices
currently on the marketplace, your website will need to be able to adapt to
screens with a range of width – from a tiny 320 pixels to over 3000. In order
to ensure the smoothest experience for your end users, a UX/UI Designer needs
to fully understand the implications of user interaction for desktops, tablets,
mobiles and more.
2.
Simplify Your Navigation
Especially
if you work for a company that is heavy on content and information, it can be
very tempting to create an elaborate menu with layers of links and tabs. Website design best practice,
however, tells us that having a top-level navigation with a maximum of 5 to 6
links is a much more effective and much less confusing experience for users.
When it comes down to it, as daunting as it may seem, taking all of that
information and organizing it properly will save time and help speed up
conversions in the long run. More often than not, optimized navigation means
converting your users in 3 clicks or less.
3.
Don’t forget the Legal
The
print may be fine, but the consequences for not having it are definitely not.
Not only are Privacy Policy and Terms Of Use sections a legal requirement, but
making sure it’s done correctly will keep your company out of trouble and help
protect you from threats. Not sure what to include in these sections? The BBB
provides a great sample Privacy Policy, while Entrepreneur offers up a guide to
terms and conditions. It’s important to remember, however, that a
one-size-fits-all approach rarely works, and these templates will need to be
looked over carefully and customized to your needs.
4.
Make Sure You Meet
Accessibility Requirements for 2016
Did
you know that as of January 1, 2016, all websites and web content within
Ontario must comply with the Web Content Accessibility Guidelines (WCAG) 2.0 at
Level AA? Not only are these standards put in place in an effort to make the
web a more accessible space for individuals with disabilities, but failure to
meet the standards laid out by AODA and WCAG can result in a $50,000-100,000
fine per day. So, prior to launching, make sure to triple-check that everything
is up to code – pun intended.
5.
Optimize Your Speed
In
an earlier article, we went in to all of the details about web speed
optimization, and what you can do to get things moving if they are running a
bit slow. Just to re-iterate the importance of that point, even if you have the
nicest designed website in the world and top-notch content, it is proven that
the average visitor will leave a website as quickly as 6 seconds if content
doesn’t load fast enough. Long gone are the days of dial-up, and today a
slow-loading website can truly impact the bottom line.
6.
Fix those broken links
Broken
links are one of the biggest online annoyances; so much so, in fact, that many
companies have gone out of their way to create cool or funny 404 messages in
order to distract annoyed users. However, why don’t we eliminate 404’s
altogether? Far beyond annoying users, these links can be detrimental to the
all-important SEO score. Luckily, there are many free tools available that can
help diagnose a website for links that need fixing. It’s a simple step that can
go a long way.
7.
Users should know how to get in
touch
While
it’s nice to have as much information as possible made readily available on the
website, it should never be difficult for the customer to find alternate ways
to get in touch with a representative. At Vordik, we usually find it helpful to
keep a standard footer with all of the relevant information at the bottom of
each web page. Don’t forget that beyond an email address and phone number,
users may enjoy a quick contact form and access to any relevant social media
account.
8.
URLs should be SEO-friendly
This
piece is another quick-fix that is often overlooked. As an important element in
the Search
Engine Optimization Services algorithm, all website URLs should be kept
concise and contain relevant keywords. Whereas in the past it was acceptable to
have a URL address such as, a user must now be able to understand exactly what
the webpage is about simply by glancing at its URL. The same criterion can be
used for Google as well, as the URL is the first indicator of what keywords
bots need to be picking up on.
9.
Create a sitemap
A
site map is essentially exactly what it sounds like; it is a map that allows
both visitors and crawlers to find pages and content on your website Development more easily.
This is especially important for large and confusing websites, where pages have
complicated relationships, but is considered best practice for any website that
has more than 10 pages. Sitemaps come in two formats: XML and HTML, and if you
are unsure how to go about creating one, it may be useful to consult Google or
enlist a web developer.
10.Flash is dead
Finally,
we have absolutely reached the end of Flash days – don’t let anybody tell you
differently. While it is safe to say that the web has been headed in this
direction for a very long time, Google has recently announced that Chrome will
no longer be supporting any websites that utilize flash technology. If you have
a Flash website, or have any elements that utilize Flash, it’s best for you to
have them recoded in HTML5.
To know more about website design visit: http://www.creativebrandripples.com
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